Maybe we have all had some mild (or not so mild) episodes of acne in our lives, probably during our teenage years or even as adults some signs of acne can make their presence felt on our skin. But regardless of stages, when acne cases are more severe, it can result in a loss of self-esteem, and sometimes even some inferiority complex.

The psychological impact that acne can have on people leads to behavioral changes and many of those affected, avoid eye contact with other people. This anxiety or stress leads to a demand for products to combat acne, in addition, the use of cosmetics by men and women to attack, reduce or avoid this condition is increasing.

Although there are different products to combat acne such as medications, remedies or specific foods, we will focus on cosmetic products. These have been analyzed since 2016 and with analysis forecast until 2028, with the amount of $2.3 billion being their market value during 2020.

What else influences such growth?

In 2020, the female consumer segment dominated the industry and accounted for more than half of all revenue globally generated. From 2021 to 2028, this segment is expected to grow even faster. Furthermore, the high prevalence of skin disorders among women can be attributed to rising revenues.

Moreover, acne is more common in women than in men due to hormonal fluctuations, such as those occurring during the menstrual cycle. According to one survey, 62.2% of premenopausal women reported that their acne condition increases during their menstrual cycle.

Reviews from influencers and public figures with high influence within the younger segments (who happen to be the biggest consumers of the products featured in this article) drive demand for these products.

Through platforms such as YouTube, TikTok & Instagram, these characters share their experiences when trying different beauty products and even hair dyes, makeovers, makeup, among others. Here also enter the products focused on the reduction or disappearance of acne, acting directly on the skin without the need of drugs or hormonal treatments or with other components.

Therefore, digital platforms boost the demand for these products and position those that are better, leaving aside those that, from the opinions of these characters, comments in reviews and shared experiences of users, are not so useful.

In addition, thanks to the diversification of brands by providing digital shopping experiences to users, this industry is further driven to be highly profitable within the next decades.

These products are used to clear pimples and lesions that form due to acne, in addition to tightening and restoring pores, cleaning the most superficial layers of the skin and giving the skin a healthier appearance.

However, it is important to emphasize that these products do not contain active ingredients related to drugs or components classified as such; the regulations of each country govern this type of regulations, therefore, it is necessary to explain on the product labels what is contained and what it works for. If we talk about cosmetic products that together fulfill different functions (such as day cream + night cream), good options can be created for consumers, but this would be a different issue from a medical treatment.

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Acne is the eighth most prevalent disease, and acne vulgaris affects nearly 700 million people worldwide, representing approximately 10% of the world's population.

Although this condition does not have life-threatening effects on a person's health, it does lead to various psychological problems such as depression and anxiety. Following up with consumers through emotional/psychological tips would be a great push for brands focused on acne products.

On the other hand, over the past few years, the use of these cosmetics by men has increased thanks to a greater awareness of skin health and appearance care and because of this many companies are producing acne cosmetics specifically for men.

How are these products preferred?

Creams and lotions generated the highest revenues in 2020; they are expected to be the leaders during the forecast period thanks to high market demand for these items, as they offer protection against bacteria and skin diseases such as eczema and psoriasis.